Public Relations Professional
Provide public relations and socia media counsel for clients in the Mid-South and beyond
archer>malmo public relations
Public Relations Account Executive
January 2011-July 2011
Led public relations campaigns for a national auto parts retailer
Spring 2011 campaign netted ROI of 10:1
Public Relations Account Manager
October 2009-December 2011
Provided public relations support for 12 client accounts
November 2007-September 2009
Head account contact for an international medical device company account
2017 Silver ADDY Award for PR Kit
Awarded a Silver ADDY award in conjunction with the creative agency for a PR kit designed for client Tru-D SmartUVC.
PR News 2014 Platinum PR Award for SEO Initiatives or Campaign
As a Marketing Consultant for Lucas Group, I was part of the SEO team that won the 2014 PR News Platinum PR Award for SEO Initiatives or Campaign. Due to our strategic SEO efforts, client lead generation increased by 85% between 2011 and 2013, attributable revenue grew by 133% over the same time period and organic search traffic now accounts for more than 62% of all website traffic.
Murray State University Distinguished Alumna
I was recognized as a Distinguished Alumna of Murray State University in 2010 for undergraduate research efforts that led to the creation and ultimate implementation of a Music Business degree at the university.
Murray State University
MS, Mass Communications- 3.9/4.0
BS, Public Relations- 4.0/4.0
Completed degree in 3 years